Our Why
#GriffinStrong was created in honor of our son, Griffin — a baby whose quiet strength continues to shape our lives and the lives of others. Though his time here was heartbreakingly brief, his presence was powerful. His story is one of love, resilience and the kind of strength that doesn’t need to be loud to be life-changing.
We wanted to find a way to carry Griffin’s legacy into the world — to let his strength ripple outward through acts of compassion, and to help others who are navigating loss, heartbreak or uncertainty know they are not alone.
We hope you take a moment to learn more, below.
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Rooted in Griffin’s strength, #GriffinStrong exists to remind others they are not alone - and to carry his legacy forward through small acts of kindness and connection.
We’re not a nonprofit, a therapy group, or a foundation. We’re parents, grieving and loving, trying to make something meaningful out of the unimaginable.
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When we talk about quiet resilience, we’re talking about the kind of strength Griffin showed - the strength that lives in small moments: holding on, showing up, choosing kindness and carrying on even when your heart is breaking.
It’s the strength in loss parents who get out of bed and keep going.
It’s in every act of care, every sticker placed, every book shared.
It’s in the belief that connection matters — even when words fall short.
That’s the heart of #GriffinStrong.
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We hope this space becomes a gentle companion for others on difficult journeys - whether you’ve experienced loss, are walking through a NICU stay or simply want to be a little more kind in a world that can feel unbearably hard.
You are not alone.
Your story matters.
And sometimes, the smallest lives leave the biggest marks.
About #GriffinStrong
In memory of our beloved son Griffin, we created #GriffinStrong - a movement rooted in love, strength and the quiet resilience that lives within grieving hearts.
We wanted to carry his legacy forward in a way that felt honest, hopeful and deeply human. #GriffinStrong exists to remind others they are not alone - and to offer small, compassionate acts that gently connect us in our grief, our kindness and our shared humanity.
About Us
About the Founders
We’re Griffin’s parents - Rachel & Justin. This movement was born from our grief, but more than that — it was born from our love.
We are not therapists or a nonprofit organization. We're two people doing what we can to carry our son’s strength forward, and to remind others that even in the darkest moments, compassion matters.
We believe in small things that leave big marks: A sticker. A book. A reminder that you’re not alone. That’s what #GriffinStrong is.
About Griffin
Griffin was a baby full of strength whose presence changed us forever. Even in the smallest moments, Griffin showed us what it meant to be brave. After 3 weeks of growing big and strong in the NICU, he unexpectedly got sick. Two days later, we lost him.
His doctors and nurses called him the strongest baby they'd ever seen. We saw that strength in every moment we got to be with him.
Griffin may not be physically here, but he is always here and we will continue his story. He continues to shape our world in ways we’re still discovering - and we hope #GriffinStrong helps his strength ripple outward in small but meaningful ways.